RIM Change Their Name, Announce New BlackBerrys
If there's one sure-fire sign that a company is beginning to worry about its future, it's when they begin to rebrand and move away from everything they've done before.
To begin with, RIM CEO Thorsten Heins announced that from this day forth, the company shall simply be known as BlackBerry - presumably a move made for brand awareness purposes.
Moving swiftly on from that, Heins went on to announce the latest weapons in BlackBerry's phone arsenal - the BlackBerry Z10 and BlackBerry Q10, both powered by a brand new OS, creatively titled BlackBerry 10.
Heins hailed it as a new day in the history of Blackberry.
"Two years ago we had to make a serious decision, adopt someone else's platform or build a whole new one. We made the decision to go it alone."
The new OS definitely looks a huge improvement over the last, with a much simpler, smarter UI and proper multi-tasking to compete with iOS and Android devices. Social networks are integrated into something called the Hub, where many of the phones tasks and capabilities are found. It's an impressive step up, but time will tell if it is quite as slick as its competition.
As for the phones themselves, the Z10 boasts a 4.2 inch display with a resolution of 1280 x 768, 1.5GHz dual-core processor, 2GB of RAM and 16GB of internal storage. On the back, an 8MP camera with LED flash. Tech-wise, it's competing with the likes of the Nokia Lumia 920, but the Z10 costs at least £36 a month or £480 SIM-free, putting it in the same price range as the iPhone 5 and Samsung Galaxy S3 - both of which have much higher specs. Design-wise, BlackBerry have moved away from the bulky phones of old and instead opted for a thinner slate design, following the footsteps of most other smartphones. It has already been released in the UK, but Canadian users have to wait until February 5th and the USA until March.
It's a definite attempt at trying to revive the BlackBerry craze from a few years ago, but the mid-range specifications coupled with the high price tag might just cause BlackBerry to regret that decision to "go it alone."
To begin with, RIM CEO Thorsten Heins announced that from this day forth, the company shall simply be known as BlackBerry - presumably a move made for brand awareness purposes.
Moving swiftly on from that, Heins went on to announce the latest weapons in BlackBerry's phone arsenal - the BlackBerry Z10 and BlackBerry Q10, both powered by a brand new OS, creatively titled BlackBerry 10.
Heins hailed it as a new day in the history of Blackberry.
"Two years ago we had to make a serious decision, adopt someone else's platform or build a whole new one. We made the decision to go it alone."
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| The new BlackBerry Z10 comes in both black and white |
The new OS definitely looks a huge improvement over the last, with a much simpler, smarter UI and proper multi-tasking to compete with iOS and Android devices. Social networks are integrated into something called the Hub, where many of the phones tasks and capabilities are found. It's an impressive step up, but time will tell if it is quite as slick as its competition.
As for the phones themselves, the Z10 boasts a 4.2 inch display with a resolution of 1280 x 768, 1.5GHz dual-core processor, 2GB of RAM and 16GB of internal storage. On the back, an 8MP camera with LED flash. Tech-wise, it's competing with the likes of the Nokia Lumia 920, but the Z10 costs at least £36 a month or £480 SIM-free, putting it in the same price range as the iPhone 5 and Samsung Galaxy S3 - both of which have much higher specs. Design-wise, BlackBerry have moved away from the bulky phones of old and instead opted for a thinner slate design, following the footsteps of most other smartphones. It has already been released in the UK, but Canadian users have to wait until February 5th and the USA until March.
The Q10 is considerably less impressive and will be the budget phone for BlackBerry fans. It has the familiar physical keyboard and only a 720 x 720 display, but prices and a release date are yet to be announced.
It's a definite attempt at trying to revive the BlackBerry craze from a few years ago, but the mid-range specifications coupled with the high price tag might just cause BlackBerry to regret that decision to "go it alone."
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